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LaRoche Posay’s Call To Action

"SkinChecker" campaign centers on skin cancer screening process.

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By: Christine Esposito

Editor-in-Chief

Having partnered with Ipsos to uncover sun safety behavior worldwide and where the U.S. stands from a global perspective, La Roche-Posay has rolled out a new call to action campaign. The SkinChecker Campaign is billed as a “new and modern” campaign empowering individuals to play a proactive role in the skin cancer screening process. La Roche-Posay has created a shareable video with dalmatians checking each other spots, urging individuals to keep an eye on their spots, and the spots of their love...

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